a chef restaurant in the heart of Tel-Aviv Rothschild’s Boulevard.
A clean, simple and modern design is prominent in an intimate space that includes an open and visible to the public kitchen, wooden furniture, white and light green wall ceramic, wood and marble tables and numerous large windows.
The graphic branding incorporates itself into this space in a minimalistic way, rendering all the elements into one homogeneous unit, conveying elegance, but also integrating naturally with the urban, young, Tel-Aviv character of the boulevard the restaurant is located in.
On the logo, the hebrew “chet” character in the word “Shulchan” (table) is also a visual expression of a table. Sometimes the “chet” alone plays the lead role, and sometimes the whole word does.
The logo or the “chet” appears in green, black and/or white on the windows, the business cards, the coasters, on the menu heading, the napkins and the bread lining paper.