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 Shiluv I2R

Shiluv I2R is a leading marketing research company in Israel, with 40 years of experience in the field.

This year, due to a strategic change in the company, a new logo was needed, to convey the fact that this is a well established company that manages long and loyal relationships with its customers, and alongside its experience, seniority and quality, the company is known for its advanced and innovative solutions.

After a careful process in which different directions for the logo were examined, the choice was a square logo consisting of small squares, some of which exceeding the frame. Each square was given a different color to represent a different category or field in market research, and the logo as a whole conveys stability, establishment, meticulousness and a quiet power out of which innovation and originality flow "out of the box".