Humongous - Flyer/Delivery Menu
Humongous - A restaurant chain serving hamburgers in three sizes (large, giant and humongous) and in various preparation styles.
I was asked to design a flyer/delivery menu to be dropped in mailboxes in the chain’s different delivery areas.
The menu’s exterior was designed as a brown envelope that looks like official post, imprinted with the chain’s stamp. The envelope opens to reveal a long menu that contrary to the official nature of its exterior, transmits the unique character of the brand - leveled, humorous, light-hearted and a little cheeky, using light and amusing illustrations that complement the dishes’ descriptions.
The result - a surprising “envelope” that includes a readable, smile-inducing, inviting and functional menu, that can be saved for when the need or crave for a hamburger strikes.