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Gorky's logo conveys the bar's prestigious New York style and look. Gorky was the pioneer in Israel of emphasizing preparation and sales of high quality cocktails. The logo is a combination of the first letter of the name Gorky both in Hebrew and in English, used in a way that creates a visual hint of two cherries, often served as garnish of alcoholic beverages. The black color, representing night-life and elegance was applied to all of the branding material.

Invitation to Gorky's two year anniversary celebration week
For Gorky's 2nd anniversary, a whole week celebration took place. Gorky's clients received a printed flier in the mail,  that served as an envelope holding tokens for free drinks.