Extra Plastic, a leading, well established company in the flexible packaging industry, produces and markets plastic products for various industries, including industrial (industrial sheeting, fresh and frozen food packaging etc.), institutional (courier and mailing envelopes and secure envelopes), agricultural (shelf life-extending packaging) and retail (carrier bags and packaging).
The company, under new management, has undergone a rebranding exercise. The old logo has been updated, modernised and brought up to date.
The rebranding process included, amongst others, the design of new stationary, a mailing announcing the company's new image, writing pads, branded spiral notebooks, ads in trade magazines, work clothes, calendars and the branding of the company's office space.