From Salmon to Amazon: A Pet Brand Design Journey
- TALIA BERGER SPIVAK
- Sep 12, 2024
- 2 min read
Sometimes, an opportunity comes along that completely pulls me into a magical world of design. Over my 30 years as a visual creator, I have worked on many exciting campaigns that combine visual challenges with pure joy. Recently, a loyal client invited me on exactly this kind of adventure. I am especially proud to share this experience with you, embarking on a pet brand design journey that I will let you judge for yourself.
It all started with a seemingly simple request: designing a label for an oil bottle. But this was not just any oil. It was a wonderful supplement extracted from Alaskan salmon, formulated to improve brain, heart, muscle, and joint functions in pets, while even revitalizing their coats. Right from the start, I felt there was something very special here.
Once I finished the label, the real challenge revealed itself. I needed to create a complete brand identity for the product, named Paws PerX, for its digital storefront on Amazon.
The name "Paws" directly speaks to the target audience. "PerX" is a clever play on the word "perks," highlighting the specific health benefits and advantages the product provides for our furry friends.
If you are familiar with Amazon, you know that every product has an image gallery meant to visually tell its story. That is exactly what I did. I created a series of infographics, treating each one as a small piece of design art in itself. I combined eye-catching images with clear, informative text, all while building a consistent and unique brand language.
The rich orange color of the oil became a central design element, placed alongside images of happy pets in various situations. In every single image, I made sure to include a subtle visual hint to the product's origin: the Alaskan salmon.
The truly exciting moment arrived when the client sent me the live Amazon link. Seeing my creations star in this massive global store, knowing people from all over the world will see and interact with my work, is a feeling that is hard to describe.
Here is the link to the Amazon store: https://amzn.to/42UtntD
Projects like this remind me exactly why I chose this profession. The ability to create something both highly aesthetic and functional, to tell a story through graphic design, and to see the final result succeed in the real world is the ultimate fulfillment.
Do you have a product that needs a unique visual language for online sales? Let's talk. I would love to guide you through your very own brand design Journey.
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