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Carmel Carpets - New Collection Catalogue

(Designed while working as a designer and art director at Pelled 3 ad agency)

Carmel carpets, Israel's largest carpet manufacturer and retailer.

This carpet new collection was about contrast, mainly black and white with a small touch of color. The catalogue was designed mainly in black and white – fully emphasizing the carpet's texture in contrast to an image taken from nature, and its resemblance to the carpets, creating yet again a contrast between life (nature) and still life.