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Carmel Carpets - Invitation

(Designed while working as a designer and art director at Pelled 3 ad agency)

Carmel carpets, Israel's largest carpet manufacturer and retailer, exhibits each year the latest in carpet manufacturing, technology, trends and their new collection, in a prestigious international carpet exhibition. Carpet merchants are invited to visit their pavilion.

The invitation was part of the color pencils campaign and was designed as a die-cut long pencil, inviting the viewer to "sharpen your imagination".

When opened, a pencil sharpener sharpens the pencil and the shavings are the carpet itself.