Carmel Carpets - Invitation
(Designed while working as a designer and art director at Pelled 3 ad agency)
Carmel carpets, Israel's largest carpet manufacturer and retailer, exhibits each year the latest in carpet manufacturing, technology, trends and their new collection, in a prestigious international carpet exhibition. Carpet merchants are invited to visit their pavilion.
The invitation was part of the color pencils campaign and was designed as a die-cut long pencil, inviting the viewer to "sharpen your imagination".
When opened, a pencil sharpener sharpens the pencil and the shavings are the carpet itself.