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B.Zaban Jewlery - Catalogue and Shopping Bags

(Designed while working as a designer and art director at Pelled 3 ad agency)

B. Zaban is a jewelry manufacturer, importer and retailer of gold and diamonds.

The concept leading the branding was "the passion to feel different". To convey this message only one model-presentor appears in the catalogue, looking different in each shot. In all shots the body-language and look convey passion, femininity, elegance and style. This branding campaign included a catalogue, newspaper ads and shopping bags.