My design career began 27 years ago. I graduated from Vital School of Design in Tel Aviv (1993) and earned my MS. in Communications Design from Pratt Institute, New York in 1998.
Throughout the years, I gained extensive experience as a designer and Art Director for creative departments in a variety of design companies and ad agencies in New York and Israel. I have also gained teaching experience and served as lecturer at the undergraduate level at Camera Obscura School of Art, the department of communications design at "Shenkar" college of engineering and design and at the graduate level of the department of Communications and Packaging Design at Pratt Institute, New York.
Today, and for the past 12 years I am an independent designer providing branding and design services to a variety of clients from a wide array of areas, including the food and restaurant industries, jewelry companies, fashion, and home-design companies. I also serve as freelance designer for leading ad agencies and design companies in Israel.
During the years, I gained practical experience in branding and in the creation of graphic languages. My portfolio includes logos, brochures, catalogues, ads and advertising campaigns, many different packages, advertising products, point of sale elements, websites design, design for Facebook and more.
It is my belief that, in order to achieve the best results, every project must start with listening. A true understanding of the clients' needs, their wills and aspirations, is an indispensable prerequisite for the success of any project, beginning with the crystallization of the concept, through the definition of goals, and all the way to the delivery of the message in a clear, precise and aesthetic manner.
In addition, I believe that I embody a combination of professionalism, respect for deadlines, attention to details, and ability to work with service providers (print houses and print producers, signage makers, photographers, etc.), which enables me, in the end, to provide the highest level results, of the highest quality, to the utmost satisfaction of my clients.
Apart from the design work, I create gifts hand-made in a variety of materials and techniques, and hold craft and DIY workshops for children, youth and adults.
Please contact me, I can help you with your next design project.
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